The Bridge:
Oprah's Elevator:
Jonathan's Elevator:
Tuesday, June 14, 2011
Experiment 3: Elevator Controls
Oprah's Elevator:
E = door one opens
R = door two opens
T = both doors close
Y = lift (oprah's office to valley floor)
U = lift (valley floor to oprah's office)
Jonathan's Elevator:
O = doors open on second floor
P = doors close on second floor
L = lift (bridge to Jonathan's office)
K = lift (Jonathan's office to bridge)
J = lift (Jonathan's Office to valley floor)
H = lift (valley floor to Jonathan's Office)
Experiment 3: Final Images of Crysis Environment
The screenshot below encapsulates my bridge in its entirety as it lies suspended between each valley peak. The shear drop towards the valley floor (approximately 200m) serves to highlight the power of my bridge and its ability to create a passage between an otherwise impassable route. Referring to the original eighteen words of power we originally chose for our perspective drawings, words such as dominance, force and underlying come to mind when looking at this aerial shot.
Aerial Shot
This screenshot provides a close up view of Oprah’s office space, suspended between the two main lengths of the bridge. I decided shape her office in a circular fashion and position it in the middle of my bridge to highlight the immense power and influence she has upon the people who watch and support her show. Referring back to my mash up, and extract taken from Oprah’s article quotes “Oprah's influence on consumer buying and public opinion is so strong it's been dubbed ‘The Oprah Effect’”. With this in mind I felt the centrality of her office, which overlooks the valley beneath reflected the power she holds well.
Oprahs Office Space
You can see from the image below, an aerial shot of Jonathan Ive’s office. Similarly to Oprah’s, his office is situated between each length of the bridge. The only way in which one is able to enter this office space is through the elevator (depicted in image) which transports him to the valley floor and the walkway above that connects with the bridge. This office, suspended in mid-air is unlike many typical office spaces. It represents his company, the Apple Corporation and their uniquely designed innovative and well-crafted products which outmatch many of the other products available to consumers.
Jonathan's Office Space
This screenshot highlights the valley over which my bridge spans and shows a close up of the meeting place along the valley floor. I decided to situate this space on the icy lake amongst the deep crevasses surrounded by freezing water. You can see in the second image of the table how daunting the crevasses look. Their immovability relates to the idea of power well, and highlights that, yes indeed both clients, Oprah and Jonathan are powerful people however the natural environment can also be a true indication of power.
The Table (Meeting Space)
The Table + Bridge
This shot (below) looking back towards the bridge is symbolic that power is shown through nature. The vertical drop from the bridge deck to the valley floor is extremely intimidating to say the least.
The Valley
Experiment 3: Sketchup
Here is my bridge with the clients studios and elevators included:
Experiment 3: Elevator Screenshots
The first two screenshots are taken from the elevator which transports Oprah Winfrey from her circular office space to the valley floor. They show viewpoints looking up at the bridge from underneath and look across the valley at Jonathon Ive's suspended office space below the bridge deck.
The next two screenshots below are taken from the elevator which transports Jonathan Ive from his suspended office space underneath the bridge deck, to the valley floor. Once again they show the bridge from a lower viewpoint and this time we view Oprah's circular studio space from Jonathan's perspective.
The next two screenshots below are taken from the elevator which transports Jonathan Ive from his suspended office space underneath the bridge deck, to the valley floor. Once again they show the bridge from a lower viewpoint and this time we view Oprah's circular studio space from Jonathan's perspective.
Experiment 3: Mashup
Here are the three articles i have constructed my mashup from:
Oprah Winfrey - The “Oprah Effect” Touches Libertyville
Jonathon Ive - “Steve Jobs: Get Rid of the Crappy Stuff”
Lady Gaga - “Lady Gaga Explains Herself”
In October 2008, Apple introduced its next-generation MacBook laptop computer and in 2002, Oprah listed a set of ceramic knives sold in a downtown Libertyville shop. Oprah's influence on consumer buying and public opinion is so strong it's been dubbed "The Oprah Effect." much like apple design guru Jonathan Ive telling his audience that “Apple’s new aluminum unibody enclosure eliminated 60 percent of the computer’s major structural parts. Reducing the number of parts naturally made the computer thinner”. An extra 200 sets of Kyocera knives were sold due to Oprah's recommendation. She’s got her own very personal, very special viewpoint that comes from a well-informed place. She is almost Vreeland-esque in her analysis and critique of fashion and the way she talked about the knives was incredible.
Lady Gaga announced in March that she would be writing a fashion and art column for V magazine, you may have asked, what exactly does Lady Gaga know about fashion and art? She has effective communications with hundreds of people which leads to great product designs. Her outrageous style is well documented. She has served as a mascot for the house of Mugler, and she will receive an icon award in June from the Council of Fashion Designers of America. Lady Gaga says innovation means saying no to the hundred other good ideas that there are. You have to pick carefully.
Bibliography:
Eriksen, S, 2011, ‘The Oprah Effect Touches Libertyville’, 24th May 2011, accessed from http://grayslake.patch.com/articles/the-oprah-effect-touches-libertyville-3 on the 25th May 2011
Forbes, C. G, 2011, ‘Steve Jobs: Get Rid of the Crappy Stuff’, The Financial Post, 20th May, accessed 25th May 2011 from Financial Post Online
Wilson, E 2011, ‘Lady Gaga Explains Herself’, New York Times, 12th May, page E4, accessed 25th May 2011 from New York Times Online
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