Experiment 3: Mashup

Here are the three articles i have constructed my mashup from:

Oprah Winfrey - The “Oprah Effect” Touches Libertyville

Jonathon Ive - “Steve Jobs: Get Rid of the Crappy Stuff”

Lady Gaga - “Lady Gaga Explains Herself”

In October 2008, Apple introduced its next-generation MacBook laptop computer and in 2002, Oprah listed a set of ceramic knives sold in a downtown Libertyville shop. Oprah's influence on consumer buying and public opinion is so strong it's been dubbed "The Oprah Effect." much like apple design guru Jonathan Ive telling his audience that “Apple’s new aluminum unibody enclosure eliminated 60 percent of the computer’s major structural parts. Reducing the number of parts naturally made the computer thinner”.  An extra 200 sets of Kyocera knives were sold due to Oprah's recommendation. She’s got her own very personal, very special viewpoint that comes from a well-informed place. She is almost Vreeland-esque in her analysis and critique of fashion and the way she talked about the knives was incredible.

Lady Gaga announced in March that she would be writing a fashion and art column for V magazine, you may have asked, what exactly does Lady Gaga know about fashion and art? She has effective communications with hundreds of people which leads to great product designs. Her outrageous style is well documented. She has served as a mascot for the house of Mugler, and she will receive an icon award in June from the Council of Fashion Designers of America. Lady Gaga says innovation means saying no to the hundred other good ideas that there are. You have to pick carefully.

Bibliography: 

Eriksen, S, 2011, ‘The Oprah Effect Touches Libertyville’, 24^th May 2011, accessed from http://grayslake.patch.com/articles/the-oprah-effect-touches-libertyville-3 on the 25th May 2011

Forbes, C. G, 2011, ‘Steve Jobs: Get Rid of the Crappy Stuff’, The Financial Post, 20^th May, accessed 25^th May 2011 from Financial Post Online

Wilson, E 2011, ‘Lady Gaga Explains Herself’, New York Times, 12^th May, page E4, accessed 25^th May 2011 from New York Times Online